Layoffs

Why Bother Building A Brand?

At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card. "I know that logo. We've been in touch in the past," I said. "That's right. I know your name," he said. Although we weren't able to pinpoint when or why we'd exchanged mail previously, we guessed it had been at least five years back. Neither one of us has an extraordin...

Custom Printed Tape

Tapes serve different purposes. There are packaging tapes, measuring tapes, barrier tapes and so on. A custom printed tape can enhance its usefulness as when the Police barrier tape carries the printed message 'Do not cross the line'. They might even be essential for the tape's intended function as in the case of the measuring tape that is printed with units of length.

Are You Holding Onto Too Much Product?

We all love to make money but after a while when you get too much product built up, you can start losing money. Why would we do that? What happens is we get in a mindset on the value we feel our items are worth, rather than what we can get for them. That's why when purchasing items it's important to keep in mind that you make money when you buy, Not - When you Sell. But we also get into the territory where you feel you should get a certain price for something. We develo...

To The Salesmen Who Have Prejudged Me… I Want You To Know The Costly Mistakes You Made

Salespeople who prejudge prospects based on appearances, the car in the driveway or the home they live in are missing out on some of the best clients. Having experienced this personally, I hope the two salesmen who decided I couldn’t possibly be a buyer are reading this. They never knew how much they lost. My new husband and I relocated to a new city, from the East to the West. We started a marketing company and soon after, opened a printing plant. The hard work and the lo...
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