Layoffs

When an organization comes into being it usually does so as a result of someone's BRAINCHILD. If the idea doesn't take off, then in a sense, the brainchild is stillborn and the business never gets off the ground.

In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management.

If you care about your image in the marketplace, this article is for you. I don’t mean graphic image…I mean the impressions and perceptions people hold about you and your organization, based on how they’ve been treated or what they’ve heard about you from others. Building sustainable relationships with your target market is as much about actively attending to the market’s experience of your firm, as it is about other parts of marketing that are more obvious.

What does buying a fat pig have to do with your business? Stick with me and all will be revealed. Does your business have a tactical and a strategic way to go to market? Let's go down to Mr. Hoover's butcher shop to see how it's done.

Short run printing can help businesses print materials in just a short period of time at affordable prices. Short run printing is not longer confided only in black and white prints.

Why are postcards eliciting a powerful impact on me? All I know is that they are beautiful, striking, moving and pleasing to the eyes. The ones I am keeping for several years now are still clean, bright colored and the text are clear and crisp.

My grandpa, who’s a Quaker, used to disapprove of the fact that I ventured into marketing, but he’s coming round to my way of thinking, even at the grand age of 92. He is suspicious of marketing (in his mind - a term synonymous with extracting money from a gullible party, for the benefit of corporate greed) and doesn’t believe in profit, even though profit itself is not a bad thing. I bring this issue up because in case you hadn’t noticed, it’s going to be Christmas soon a...

Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.

Postcards although small in sizes are pack with tremendous promotional kick and great in coming up with astounding results and to think that it comes only in such a small packaged.

Flyers are one of the cheapest but most effective ways to market a product or service.