Layoffs

How Do I Extract The Maximum Money Out Of Google Adsense

Below are some tips to help you optimize your pages to make them more Adsense-friendly. Note that these tips deal with ad delivery rather than ad formatting or placement. While ad formatting and placement may affect ad click-through rates, they have nothing to do with the delivery of relevant ads to your site. Your site must display relevant ads before they have any chance of being clicked on.

3 Reasons Why The Copy You Hate Will Bring Profits You Love

Every copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..." And I'm reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People often teased, “You’re selling cats!” Sure enough, many visitors went up with a crate...

Choosing The Right Tradeshow(s)

Let's face it, everybody has exhibited at a tradeshow and at the end of the show said, "I'll never do this show again". With the proliferation of trade shows these days, which show do you choose? Well, first of all you don't just choose one show and let that be your agenda for the year; you plan your schedule strategically. I would suggest, depending on your industry, let's take manufacturing for example, you choose no fewer than two shows per year and more, if warranted (mor...

5 Top Product Promotion Strategies

One of the biggest myths of the Internet is the good old line, “If you build it they will come …” So many people throw up a website and sit back rubbing their hands with glee convinced they are going to become supremely wealthy. Months later they are wringing their hands with regret wondering why they’ve had five visitors, four of which were their friends! A website does not just automatically appear high in the search engine rankings and get traffic, you have to do som...
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