Layoffs

Basic Ethics For Lawyer Advertising

Lawyers have several sets of rules to consider when creating advertisements. The FTC regulates all advertising in every state; each state may have its own regulations governing advertising; and the attorney ethics rules of the state in which you are advertising will regulate lawyer advertising. A review of FTC rules can be seen at http://www.ftc.gov/bcp/guides/guides.htm. Most rules are just plain common sense and are meant to protect the public. Some state lawyer ethics rule...

Dear Affiliate Manager, Women Are From Venus

Question: My target market is women, and I’m having a hard time getting them to promote my products. They just seem unmotivated. I don’t get it. Does my affiliate program stink or am I recruiting bad affiliates? Dear Affiliate Manager: This just goes back to basic psychology. Women and men value different things. Car salesmen are taught this in their training. When a husband and wife walk into a car showroom, the car salesman will face the husband when he talks about t...

Why Consider ‘Sales Prospecting’ as a Sales Management Training Course

Consider a ‘Prospecting Certification Course’ for your Sales Managers… “What’s in it for you?” As a Sales manager, are you a ‘Supervisor’ or an ‘Organizer’? When it comes to achieving revenue results for new and existing sales reps, this article will help you decide which side of the fence you should be on… because there is no middle ground.
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