Question: My target market is women, and I’m having a hard time getting them to promote my products. They just seem unmotivated. I don’t get it. Does my affiliate program stink or am I recruiting bad affiliates?
Dear Affiliate Manager:
This just goes back to basic psychology. Women and men value different things.
Car salesmen are taught this in their training. When a husband and wife walk into a car showroom, the car salesman will face the husband when he talks about t...