Layoffs

Guess Who Ford Motor Just Quit Selling To…

One of the very hardest things for a marketer of any kind to accept is that not everyone will buy their product, no matter how great they think it is. And even if someone else believes it's fabulous too, that doesn't mean they'll buy. I play tennis not golf. So no matter how stunning the new clubs are that Tiger himself uses, I won't buy. I don't do golf. So you're better off to save your energy and find someone who DOES love golf. As obvious as this sounds, it's almost im...

If I Were Starting A Network Marketing Company…

"If I were starting a Network Marketing company, I would say, what's a different group of people that want to hear a story about how to succeed with network selling? What words, phrases and images do I use to help them understand what it is I have to offer?" So opined our friend Seth Godin in an interview with John Fogg this past December (and thanks, gulliver, for bringing this comment to my attention.) Why a "different" group (than those we have now)? For one, too ...

How To Use Sponsor Ads To Increase Website Traffic

How many times have you surfed the Internet and noticed that most e-zines and websites have advertisements posted all around its pages? Flashing ads that are popping up and blocking your view are often hard to get rid of. Even some search engines and directories carry sponsor ads. Sometimes those sponsor ads can get in the way, but sometimes the ad appears too tempting not to check. If it was not for those sponsor ads, you might not have realized a specific business or websit...

10 myths about entering international markets

Here are 10 misconceptions by companies about entering overseas markets. 1 If we make a better mousetrap, they will buy it. The question here is, do you think that factor alone is the necessary and sufficient condition to sell overseas? If it was always about quality, then why doesn't everyone always buy the best product? 2 English is the universal language, so we can simply sell in English. This speaks to several issues: Does everyone in the client organization speak, r

Company Identity Goes Far Deeper Than A Logo

Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an "identity package." Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besi...
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