Layoffs

How to market effectively when the postage rates go up

I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online. I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow? In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it. So, Super Bowl 40 (sorry XL) has come and gone. Lik...

Marketing is one of the most important business factors. From my experience, I have just listed 10 effective marketing strategies that have helped my marketing development, and hope will help your business,too. Here are 10 secret and effective marketing strategies. 1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. ...

By definition, a brand extension (product or service) should offer a different benefit and/or attract another market or market segment than its parent brand. Brand extensions seek to capitalize on the positive perceptions and associations of one brand, translating them to the new brand.

If you want more traffic on your beer label’s website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market survey describes the beer coaster as one of the consumers’ favorite forms of advertising. Survey participants classified beer coaster ads as entertaining, eye-catching, appealing and non-intrusive. More than 50% would take a coaster home with them – and they’re a lot more useful than a soggy cocktail napkin. Their durability is wha...

Hey, nice camcorder. And I hear you have a computer, too. Guess you're in the video business! Ah, but it's not that simple. As many would-be photographers can tell you, it’s not the gear that defines quality; it’s the person using the gear. Oh, you knew that. Okay, what if I were to offer you, say, $5000 to do a history of my life? Would you know what to do? Can you visualize the end result? Or do you just hope that the button marked "Ken Burns Effect" will save your...

What does it take to have an award-winning Web site? According to the Web Marketing Association, it takes a combination of qualities.

Short run printing is a great way to print smaller quantities of products that will change occasionally or that are needed right away. This printing technology has been a door opener for many businesses.

A rather devil's advocate look at whether or not buying wholesale is worth the cost of excessive inventory, if you truly don't have the need for it.

If you are a loan officer or a mortgage broker, and you are currently using a mortgage lead provider, or you are considering investing with one, one of the most important things you should take into consideration, is the closure ratio.