Layoffs

A brief overview that will help guide you through the subtleties of product naming. You’ll learn the importance of choosing a name that’s unique and benefit oriented, without being confusing or offensive—with some amusing examples of naming gaffes. You’ll also learn why fads, abbreviations and tongue twisters should be avoided. And why the name you ultimately choose must protect your company’s image.

Using these simple techniques you can instantly increase your profits and value for your customers!

Need to create a pool of quality clients? Try these five easy steps.

Creating a brand that is timeless, distinctive and powerful can help your business or product stand out among your competitors.

At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card. "I know that logo. We've been in touch in the past," I said. "That's right. I know your name," he said. Although we weren't able to pinpoint when or why we'd exchanged mail previously, we guessed it had been at least five years back. Neither one of us has an extraordin...

Tapes serve different purposes. There are packaging tapes, measuring tapes, barrier tapes and so on. A custom printed tape can enhance its usefulness as when the Police barrier tape carries the printed message 'Do not cross the line'. They might even be essential for the tape's intended function as in the case of the measuring tape that is printed with units of length.

Find out why choosing your niche market will free you to be the biggest, most authentic, and most complete offer possible.

We all love to make money but after a while when you get too much product built up, you can start losing money. Why would we do that? What happens is we get in a mindset on the value we feel our items are worth, rather than what we can get for them. That's why when purchasing items it's important to keep in mind that you make money when you buy, Not - When you Sell. But we also get into the territory where you feel you should get a certain price for something. We develo...

Have you ever hit a level of revenue that you just couldn't seem to break through? If you have, then you know how frustrating it can feel. You may even spike above this ceiling periodically. But, like water seeking its own level, your revenue results seek a sub-par level. Sales leadership had failed to understand their meaningful business metrics. This was the primary reason, as it is in most cases. They hadn't isolated the essential competencies and components. Therefore, their people couldn't self-compete to reach and maintain revenue goals. They failed to develop practices and processes that allow an individual to identify, train to and measure their own competencies and performance metrics.

Building great rapport with your customers and prospects, and having them feel you're 100% committed to helping them is your best approach.