Layoffs

Marketing By Presupposition – The Curious Case Of Shan Zin Wah

If you sell or do something weird, or something that entails an awful lot of "information training" for potential customers, something that is very "niche" and little known to the general public, or something simply new that hasn't had time to penetrate to the major markets as yet, you can sometimes feel that marketing is a real uphill battle. I've certainly felt that way for many years but I've just started on a new campaign which I call "presupposition marketing". In ...

Law Firm Marketing – Increasing Your Revenue By Grading Clients

Law firm marketing is comprised of many different elements. The analysis of your firm in law practice management can be complex, however, lets begin with a key success variable – your current client base. Managing your client base is the most important aspect of your law firm marketing efforts. I suggest you begin with grading your clients. The ABCD Solution In looking at your client base for law firm marketing purposes, you can use a time-tested method of analysis. Thi...

Cash in on Neighbors

What could be more welcoming than the spicy smell of hot apple pie to receive you into a brand new neighborhood full of people you’ve never met? Hopefully you life has been full of warm, hospitable neighbors wherever you’ve lived. Perhaps not…

7 Keys In Getting Your Prospects To Act

Today I would like to look at the matter of persuasion. How do you get your prospects to take action? I remember as a door-to-door salesman, my instructor often said that you must understand 'why people buy'. It has a certain ring to it doesn't it? If you know why people buy then you can gear your ads towards these 'psychological buttons'. Before I go any further, I would just like to mention that this is in no way 'manipulation'. It's just common sense that you don't a...
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