Layoffs

How Digital Stock Photos Mean Sales For You

Many of the images you see everyday in magazines, direct mail materials, and commercials are filled with digital stock photographs. Stock photographs are those taken by professional photographers and then distributed to users for a fee. Digital photos are taken with digital cameras and can be easily modified and edited with the appropriate software. These photos are used by advertisers who know that a good picture can translate into product sales. No one knows just why hum...

Ideal Customers – What Do They Look Like?

It's such an easy question to ask: "Who's your ideal customer?" And it can be so challenging to answer! After a presentation I gave last night, one of the attendees approached me to say she had two ideal niches she loves to work in and yet because she wants both, she's struggling to reach either one. I'm not surprised. My point is that not all customers are created equal. You must research and identify who is the right customer for you. If you are lucky, they'll find you....

5 Print Ad Essentials!

Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.
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