Layoffs

Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannuall...

Emerging technologies like blogs, RSS feeds, or podcasts are quickly becoming the norm. Learn about these technologies and how to use them to increase marketing results.

Local Search Marketing makes the phone ring! or “A call is worth 15 times a click”

Carton sealing tape is just one of the many kinds of that highly useful range of products, tapes. Made of paper or plastic like polypropylene, carton-sealing tapes are self-adhesive, and secure the cartons in which you ship your products.

You can learn many things you didn't know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it's to hard to navigate through your web site. By knowing this type of important information you can improve your web site, products/services, advertising, and marketing. Below are nine techniques you can use to get valuable feedback from your customers. -Use surveys ...

This article describes how the process of marketing can be streamlined so that you are working smarter, not harder. Seven simple strategies are described to bring in more clients.

How to market effectively when the postage rates go up

I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online. I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow? In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it. So, Super Bowl 40 (sorry XL) has come and gone. Lik...

Marketing is one of the most important business factors. From my experience, I have just listed 10 effective marketing strategies that have helped my marketing development, and hope will help your business,too. Here are 10 secret and effective marketing strategies. 1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. ...

By definition, a brand extension (product or service) should offer a different benefit and/or attract another market or market segment than its parent brand. Brand extensions seek to capitalize on the positive perceptions and associations of one brand, translating them to the new brand.