Layoffs

Three Ways To Start A Conversation And Finish With A Sale

Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself. They may make you sound clever, but your elevator pitch, infomercial or positioning statement don’t exactly make for good conversations. Which is a shame, because last I checked, even a sales conversation is just that – a conversation. So what can you say to a prospect sitting across the boardroom table, or someone...

Artwork for Label Printing

If you are just getting involved with label printing or are considering outsourcing your label printing needs to a professional, you have probably already encountered a few industry-specific terms with which you may not be entirely familiar. One such term is “artwork.” Artwork is completely unrelated to your favorite museum pieces and does not necessarily refer to “graphical” elements, either. Let us look at what artwork for label printing is all about.
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