Layoffs

I love my dentist! When is the last time you could say that about yours? True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do. So what does my dentist have to do with marketing? Everything. And the reasons why my dentist has more private pay clients than they can handle and is a referral-receiving machine, are marketing lessons we can all take to the bank.

Law firm marketing implemented correctly can increase your income while you reduce your work hours. One key distinction discovered by successful attorneys and other successful service professionals is having a system for grading their client base and managing their focus. This article will give you that empowering system free right now.

iSupport South Africa needs you,, see our list of charities that need your donations please.

This is the final part of a 4 part series on marketing your web site. As with the other articles we are exploring ways to inexpensively market your web site. In this part we will look at using newsletters, search engines and the yellow pages as means to market your web site.

Boost your marketing with this secret. It is so effective, it reaches out and grabs your would-be buyer. It doesn’t matter what your product is. This secret works with everything. To make it even more valuable, practically nobody uses it. That is why it's still a secret. What is it? It is a face. Everyone loves to see a face. Even your pets like seeing your face. Look at all the ways in which people are attracted to faces. A few decades ago, there was the Potato Head...

If you have a new experience everyday, you will lead a fulfilling life. I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany – I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business. We start with an anecdote, which captures the essence of the 5 steps, and hopefully will help you land next year’s profitable catch. The first thing that I noticed when I g...

Attending an exhibition is still one of the best ways to get in front of thousands of potential customers in one go. Whilst your internet site might be accessible by people the world over, an exhibition is only attended by people who are interested in your sector and it’s an ideal opportunity to make your presence known. 1. Choose your space well If you leave it too late, all the best stand space has already gone. Book early and you can have your pick of the best spots ...

Wouldn't it be nice if you could see what you were buying before you bought it. Not easy with electronic downloads, but we can have the next best thing!

How many times has bad advice gotten you into trouble? Yeah, everybody's saying and doing it, so you jump on the band wagon...and guess what...you get the same results as they get. Maybe it's a comfort to know that you're not the only one who played the part of the fool, but when it comes to marketing...you may not have enough leeway to count the loss and go on.

When it comes to using color in your marketing materials, it’s both an art and a science. In my recent interview with Karen Loehr of Two Sisters Creative, we looked at how color impacts the emotions and actions of your target audience. Here’s what to consider, so that color supports your intended message, and doesn’t work against you.