Layoffs

The Power And Magic Of High-Tech High-Touch Marketing

Alright, you're probably thinking... what in the heck is high-tech high-touch marketing? In it's simplest terms, high-tech high-touch marketing is a strategy and process that utilizes the most recent advancements in technology to simplify and automate your marketing efforts, build rock solid, long term relationships, and as a result allow you to earn more, work less, and have an absolute BLAST in the process. Sounds pretty exciting right? Well, as you are about to learn...

Franchising Pros And Cons

Last week's question from Anthony R. on how to choose the franchise that would best fulfill his life-long dream of owning his own business sparked a number of emails from other readers wanting to offer their two cents on the subject. Some folks offered helpful insights and suggestions on how to pick a franchise and a few things to watch out for, while other emails came from current franchise owners asking me to help them sell their operations to Anthony R. Hmm, sounds l...

Your consumers may know more about your competitors than you do!

It wasn't long ago that consumers had a limited selection of companies that they could choose to deal with. This was often dictated by geographical boundaries, how much or what type of advertising was used, and specific needs. That isn't the case anymore. Thanks to the internet and the declining cost to advertise through a growing number of mediums, companies are able to compete on a national and sometimes even global scale.

Why Your White Papers Don’t Work?

It’s not easy to write a white paper. And reading them can also be quite a challenge! Unfortunately, many white papers are difficult to digest and come across as though slightly ‘nerdy-types’, locked in research labs, prepared them with very little consideration for their readers. So, if you’re about to write your first white paper, here are a few golden rules to follow...
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