Layoffs

The best advice is the advice that works – here are the “tried and true”

What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise? The answers to these questions was begun in Part 1 which focused on the facts of this marketing for law firms vehicle. This article, Part II, gives you "the rest of ...

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As any salesman will tell you, buyers typically move through stages of a predictable cycle when they make a purchase. This so called buying cycle has several important implications for anyone conducting pay per click (PPC) search marketing with Google AdWords. Read on to discover seven ways the buying cycle can be exploited by search marketers.

Public Relations Marketing Overview The key to the success of any business lies in having a plan for effective public relations marketing in place. Whether a business is centered around real estate, product sales, service providing or education and training, the benefits of public relations marketing can be clearly identified by increased revenues on the bottom line. Regardless of the quality of the product or service being offered, if people don't know if exists, they won...

If your elevator speech sparks a buyer's curiosity, it's only doing half the job. Your elevator speech should not only spark curiosity but also awaken powerful emotions. Small business owners can learn success from the Madison Avenue and branding experts about how to design advertisements and messages that drive consumers to feel and act upon their emotions. While networking with other business leaders, I'm often surprised at how few utilize these techniques to their advan...

See how many of the following questions you can adapt to your own sales efforts. Situation : Despite making a good sales presentation, the customer remains uninvolved. Your Question: "Based on the data, it looks like you can save $90,000 a year with this solution. What needs to be done before you are completely comfortable with this?" Situation: The client agrees that there are still a number of items that need to be cleared up before he can make a commitment. Y...

That's a question networkers ask me a lot. And it seems so reasonable, especially when they really love their product. Three answers for you if you are wondering about this: 1. Has everyone bought your product? If not, then everyone has spoken, haven't they? Sigh. And no, it's not necessarily that your presentation is bad. ( http://kimklaverblogs.blogspot.com/2006/04/are-you-trying-to-convert-heathen.html ) Even with the ideal show 'n tell, there might not be a match. N...

What to think about BEFORE you embark on a fund-raising project with memorial bricks. 10 easy tips and questions from someone who's helped thousands of groups raise funds with memorial bricks since 1988. (or, to put it another way, how to make sure that your name isn't mud 6 months into a brick fund-raising project).

There is a pressure-free way to reestablish communication when your prospect starts giving you the "silent treatment."