Wouldn’t it be great if every prospective customer you had came right out and said, “Here’s what is most important to my company; and here’s what I need your product to do for me’? That would definitely increase your closing ratio.
Usually, however, discovering a customer’s hot buttons is not quite that simple. You have to create an enticement before you can get through it and push that button.
One way to do this is through the use of banners. Banners are flag-like pi...