Layoffs

What exactly is the best-kept secret behind incredibly successful businesses? Is it keeping up with the trends? Having an excellent workforce that will make sure your company is working in tip top shape? Or having a loyal client base who will not only keep on going back to you whenever they need your products or services? Loyal clients are also the ones who will help your company get more attention from other people through good word of mouth. This is why a lot of success...

I am all for advertising. It’s a way of life, and it is needed. I know that without advertising, my local broadcast channels would not be free. I know the power of advertising. I have used advertising in various methods, and I place other people’s ads on my blogs, websites, and in my newsletters. However, there comes a time when it’s too much. I subscribe to two paid print newsletters every month. They are both put out by well-known marketers, both men I believe are at ...

How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?

Often new website owners ask me how to get traffic to their new creation. Some have been known to stare at their computer in an attempt to will visitors to the site. The truth is, the Internet is evolving every second of every day. And with that, it becomes more difficult to establish a viable presence—or does it? Follow these easy steps and carve your slice of the cyber pie.

The invention of the World Wide Web, and its introduction into our lives, has created a vast global market place. Of course, it's possible to sell everything from cars to DVD's. The other item you can sell is information, and that's probably the most valued commodity of all.

If you're looking for ways to enhance your infrastructure, get a complex message across to a wide audience, engage your clients and influence their decisions, then multimedia presentations may be what you require.

Here is how you can use Adsense wisely to make a considerable amount of money from your site.

If you're trying to market to adults who are now in their thirties, then you need to understand the best method for reaching generation X.

We all know that buying a franchise is a great way to start a new business. Yes it’s true that the initial cost of a franchise is generally more than any non-franchised new business. It makes sense that a franchisor would need to be rewarded, both initially and on an ongoing basis, for their training, assistance, consultation, and guidance. And, remember, the franchisor is allowing you to use their proven business model fo

I have witnessed a couple of discussions recently, amongst “internet marketers”, that made me recall the real world of offline marketing and how it relates to the world of the internet as it presently stands. Both discussions revolved around Google, which is not unusual; and both led me to believe that many online money seekers, who regard themselves as internet marketers, are a long way from understanding what marketing really is. As is often the case, there were those wh...