Trade shows are anything but a walk in the park, even for experienced exhibitors but if you've never "experienced" one it can certainly be a daunting task. However, as big as the mountain appears you know that you must include trade shows into your marketing mix.
And finally, after months of angst and planning you finally decided to take the plunge and attend your first consumer trade show as an exhibitor - the day of reckoning has arrived. But wait a minute, which show wi...