Layoffs

Guerilla Versus Gorilla – Small Companies Can Win

We make our living as guerillas – not the bad kind, but more of a freedom fighter. By using the term ‘guerilla’ I mean EMJ (now a division of SYNNEX) fights for business against big gorillas (other distributors) in the field. Our competitors are almost 100 times our size; EMJ is a Canadian-based, $165 million per year distributor. We have made an operating profit for the past 80 consecutive quarters. So even though we are up against the big gorillas as a distributor, we must ...

The Best Time For Marketing…

The best time for marketing is when they aren’t buying. Be realistic. If you aren’t selling the hottest new fashion or gizmo for holiday gift-giving, it’s hard to get anyone to think about buying your product or service from Thanksgiving through Christmas and New Year’s. That’s a six week lean selling stretch for lots of sales professionals. When you are trying to hit your quarterly and year-end numbers that lean stretch can be tough to swallow. No leader likes to see...

What if there’s no power – how do I control my pneumatic circuit?

With the advent of the small PLC's (programmable logic controllers), the Logo or the Pico to name just a couple, controlling pneumatic circuits can be achieved with high reliability, low complexity, and at a relatively low cost with one of these easy to program controllers. That's all well and good for the vast majority of applications that occur in a plant environment that offers electricity. But what if yours doesn't?

The Humble Postcard Is Making A Comeback

If you were a contestant on Jeopardy and the answer was "Postcards," what would the question be? How about: "What is one of the most incredibly effective, yet under-utilized methods for driving qualified buyers to your business or website?" Many businesses think postcards are a little old-fashioned for this era of Internet Marketing, but nothing could be further from the truth. Online marketers are discovering that using email lists as an effective form of marketi...
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