Should The P&G Moms Disclose They’re “On The Take”?
When a friend or co-worker tells you about a product she likes, as women do, and you then bought it too, how would you feel if you found out afterwards that she'd been paid to tell you?
Most private product talk among women is not commercial. Among men, either. Think TIVO, iPod, movies or restaurants - people refer those to each other because they love them, not because they get paid to do it.
If they did get compensated somehow, and you found out later, would you be as...