Layoffs

Split Testing Sucks And Other Heresies

Split testing is what marketing is all about; right? Wrong! There is a much better way to get the answer to 95% of the kinds of questions you might consider split testing. Let’s step through it. First of all, you must decide your desired outcome. Is it profitability? Is it search engine ranking? Is it more traffic? Is it more inbound links? Once you have decided your desired outcome, you must find a way that OTHER PEOPLE’S sites can be measured for that outcome. That...

Accenture Named Diversity Initiative Achievement Winner

Accenture, a global management consulting and outsourcing company, has earned the Annual Diversity Initiative Achievement Award winner title for the second time in the last three years. Accenture has been awarded by the National Association of Minority and Women-Owned Law Firms (NAMWOLF); and received it at the Annual Meeting and Law Firm Expo of NAMWOLF in New York.
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