A survey performed by media-buying software company Strata has found that previous barriers to digital spending are disappearing. Of the companies surveyed, 80 percent said…
A new study from Microsoft Research India and Max Planck Institute for Software Systems, is sending out some waves concerning Facebook privacy issues; specifically, issues…
Riding on the success of Facebook Connect, a integration of Facebook’s popular ‘Like’ feature, Yahoo has announced it will launch a service in the same…
Photobucket, a popular photo and video sharing site, has tapped aiMatch to manage its online ad catalog. aiMatch is known for its wide-ranging ad serving…
Undoubtedly, any television viewer in the last few months has seen the campaign that BP has been running since the fateful Deepwater Horizon oil spill in the Gulf…
The most mentioned name in photocopying, Xerox, has announced plans to double spending on ads for its business services department. The new advertisements will help…
By the end of October, Yahoo! advertisers will be using adCenter for their paid search campaigns, reports the company. In the Yahoo! Advertising blog, they…
Developers of EQ, an effervescent tablet that dissolves in any beverage, launched a national ad campaign in Las Vegas’s KNTV today. EQ Labs, Inc. rolled…
Advertising on social networks like the popular Facebook and Myspace, among others have become an increasingly important part of advertising. With an estimated 500 million…