Wayne Powers has been appointed senior vice president of advertising of Yahoo! Inc. Powers will serve directly under Ross Levinsohn, Yahoo's EVP of the Americas.…
The former Chief Data Officer of Yahoo, Usama Fayyad, says that behavioral targeting, as well as predictive analytics, were “pure profit” for the number two…
A survey performed by media-buying software company Strata has found that previous barriers to digital spending are disappearing. Of the companies surveyed, 80 percent said…
Some interesting numbers came in last week, as Google announced its quarterly display revenues for the first time. In it’s early days, Google easily overtook…
Riding on the success of Facebook Connect, a integration of Facebook’s popular ‘Like’ feature, Yahoo has announced it will launch a service in the same…
Hilary Schneider, the woman who oversees the advertising sales of internet service provider Yahoo! in the Americas, is planning to resign as announced Thursday, September…