Monthly Archives: May 2010

According to Aaker (1991), ''For many businesses, the brand name and what it represents are its most important assets—the basis of competitive advantage and of future earnings streams.'' Traditionally, a brand has been defined as ''a name, term, sign, symbol, or design, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors'' (Kotler, 1997, 443). However, in the modern context, ''A brand is a name, symbol, design, or mark that enhances the value of a product beyond its functional purpose'' (Farquhar 1989).

Every person trying to become self-employed or striking out for him or herself is essentially an entrepreneur. There can be many reasons for choosing such a course starting from constructive desires to unavoidable circumstances.

One of the greatest conflicts in the ancient world was between Athens and Sparta. In fact, the history of ancient Greece was dominated by the conflict between these two different cultures. Both cultures ended up leaving an important legacy to the world.