Marketing consulting firm says client-agency relationships should also go through “marriage counseling”

A strained relationship does not happen only in some marriages; it is also a way of life with many clients and their agency arrangements. Experts have attributed this to a lack of effective communications or collaborations that are meant to add more values. However, a prominent agency search consultancy has come up with a long lasting solution that can put a stop to teething problems encountered in agency versus client imbroglios.

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Instead of an Agency Review, Consider ‘Marriage Counseling’