Burger King gives $300 million in business to Starcom

WPP’s Mindshare, a strong media agency which has been a media partner with Burger King Corp, for the past seven years, has lost the $300 million media-buying business to Publicis’ Starcom. Moreover, BKC’s media spending in the U.S. has been decreasin year by year since 2008 and the decision to end the business relationship is mutual. More details on AdAge Agency News

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Burger King Shifts $300 Million Media Business to Starcom