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YouTube reaches new ad deal with music publishers

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YouTube has struck a deal with music publishers that will allow advertising to run alongside more videos on its site, and could result in significant new revenue for smaller publishers.YouTube has long had agreements with the biggest publishers allowing advertising on user-generated content, but those deals have been unavailable to most smaller publishers.

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YouTube and Music Publishers Reach Ad Accord

YouTube reaches new ad deal with music publishers by
Authored by: Harrison Barnes