Inside the Branded Content Jury Room at Cannes

The first ever branded content and entertainment Lions jury at the Cannes Festival of Creativity have a challenging task that is sometimes exhausting and someways fun. They have to sift through about 850 entries and judge the winners. The greater challenge though arises from the fact that as the first ever jury they have to decide on criteria and define standards before making their choice so that there is a sound basis for future juries and participants.

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Inside the Branded Content Jury Room at Cannes