Advertisers’ Top-Ranked Media Company Is … Google

Google earned higher marks from marketers and ad agencies than any other media company last year, according to the latest annual Advertiser Perceptions research, offering traditional media a discouraging note as they wade into 2013.Although Google made its name on search and keyword advertising, its display ad network has also frequently impressed marketers and agencies, Mr. Pearl said.

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Advertisers’ Top-Ranked Media Company Is … Google