To Goose TV Audience, Scripps Uses the Web

Executives at Scripps Networks Interactive are creating ancillary material related to their viewers’ favourite programs and making it available for web viewing and mobile use on which they will be showing anything available digitally. The online videos check back in on the homeowners six to 12 months later to see if they are happy with the decisions they made and after that in the second quarter, Scripps is set to launch a series of episodes in which the judges get their crack at turning the basket featured into something edible and palatable.

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To Goose TV Audience, Scripps Uses the Web