Attitude Is a Key Variable

When a national chain of bookstores consolidated its operations and eliminated several suburban stores, the company’s advertising manager suddenly found herself saddled with public relations responsibilities as well. Although she hadn’t been familiar with PR, she viewed it as a “learning opportunity”—a chance to expand her skills and experience into other arenas.

“I could have sat around moaning that I’m not a PR person, or that PR isn’t my job,” she says today. “But what good would it have done? Like it or not, I’m a PR person now. Fortunately, it’s kind of fun.” Read More at EmploymentCrsossing