Is the Era of Purpose-Driven Ads (Finally) Over?

The article which is about the Is the Era of Purpose-Driven Ads (Finally) Over?, touch and improve the lives of more customers, in more parts of the world, more completely.” His marketing chief, Marc Pritchard, carried the message to podiums across the world: “Marketing is serving.” And their lofty words influenced other companies to embrace a higher purpose. Burger King talked about “empowering” consumers to achieve “social connectivity,” and Pepsi devoted much of its advertising firepower to awarding grants for all kinds of worthwhile purposes.

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Is the Era of Purpose-Driven Ads (Finally) Over?