Ad Jobs – Top Ten Tips to Make You Succeed in Advertising
Post Views 0Top Tip #1: The Internet
If you want to succeed in advertising, you have to tap the power of the internet before anything else. The internet has become an important resource as well as a medium for advertisements to be projected on. Millions of people worldwide use the internet on a daily basis or even for entertainment. If it is seen from the business point of view, it is easily the most potent resource to tap when considering advertising success.
Top Tip #2: Sell Yourself First
As a practice test, you need to learn to sell yourself first. Consider the question, how will I sell myself? Of course, you need to identify your USP or Unique Selling Point. The same is with products too. Every product has its USP even it has competition in similar products in the market. One of the current examples would be the new generation TVs.
Top Tip #3: Never Fall short of research
A good advertiser depends on statistics as brought out by marketing professionals. Never underestimate the power of statistics.
Top Tip #4: Connect with people
The basic idea of successful advertising is to connect with people. You have to get inside the minds of the populace to give wings to your advertising strategy.
Top Tip #5: Use your PR skills
Continuing from the previous point, PR exercise is to connect with the target audience by using every means possible – from polls to even door-to-door feedback exercises. PR professionals in turn have to be good advertisers as well. The synchronization between the two will help you achieve your goal.
Top Tip #6: Don’t try too hard
Creativity comes from thinking different but in a flowing manner. If you stress yourself too much on the same, you’re trying too much – that is the last thing you would do to kill your prospects of designing a good advertisement!
Top Tip #7: Put on Your best always
Advertising requires you to put your best foot forward always. Being confident also helps this.
Top Tip #8: Learn from your surroundings
Observation defines a good advertiser. Your surroundings are the best teacher that you’ll ever get for learning to advertise.
Top Tip #9: Focus on Keywords
Just like a product’s USP, when advertising online it is the keywords that can make the whole difference.
Top Tip #10: Market first
Marketing always should precede advertising to know the mindset of the people and identifying whether the money spent in advertising will work or not!
Ad Jobs - Top Ten Tips to Make You Succeed in Advertising by Harrison Barnes