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The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of "BlackBerry thumb" -- but nevertheless getting your media coverage electronically has never been easier or more mobile.

"You are the worst company I have bought from!" - writes the client. Oops, bossss! What should I write back? It is very hard to select words when some of your customers is angry and complains about your company. Read more for an insight into it.

Marketing communications copywriter Charlie Trumpess takes a humorous look at how best to tackle that age old terror, the job interview. Let’s face it, job interviews are about as much fun as a hot wax with no anaesthetic. After all, attempting to showcase your talents to a bunch of strangers, usually against the clock and on someone else’s turf is not a natural act. Nevertheless, if you really want the job then you have to crack the interview conundrum. Giving ‘good inte...

In the Internet-driven world of today, contact centers have become a very resourceful facility for businesses around the world. Big companies are readily putting up contact centers to channel their customer care needs. Contact center consultants specialize in providing vendor-neutral information on various aspects of call centers, like call center software, operating equipment and relevant data systems.

Have you ever met or spoken with an individual who believes that everything he knew, or worse, individual thought, that could predict the next thing you say? It is annoying. People who are poor listeners or applicants who talk about their own accomplishments less impress employers. If the company has opted for the interview, then realize they have seen your resume, and they also have some reservations.

If you are thinking of applying for a new job in the near future or planning to ask for a raise, you have to calculate how much you are worth. What is the value of your skills, ability and work ethic? Knowing what others consider that the penalty is perhaps the single most important negotiating tool you have when asking for a raise or applying for a new job. Here is how to determine what they deserve out in the open market.

An easy way for a small business to expand its marketing budget is through cooperative advertising. Cooperative advertising, or as sometimes abbreviated Co-op, is when a producer of goods, for use by service providers or for resale, reimburses the advertising business in part or in full for advertising expenditures that involves its products.

Posters are highly regarded to be one of the most widely used tools for advertising. Because of this advertising medium we become more aware of the latest products and services that commercial businesses are offering. By simply looking at them we are yet attracted of the colored inks applied on it.

One of the most effective and inexpensive forms of advertising. Direct Marketing.

Many marketing companies would be more than happy to assist in creating a brochure design that is professional and have a lovely look to them. However before going to one of these companies or even considering them one must consider what it is the brochure design is supposed to accomplish...