New Survey Shows 88% of Marketers To Use Mobile Marketing in 2011

A new survey out from the Mobile Marketing Association and Association of National Advertisers claims that 88% of marketers plan on utilizing some form of mobile marketing in 2011.

The survey, conducted online last September and October, asked 97 different marketers about their experience and plans with mobile advertising.

CEO of the ANA, Bob Liodice, said, “Mobile is clearly a fast-growing platform for marketers, but it has yet to attain its full potential.”

According to the study, a relatively low 25% of marketers reported “extremely” or “very successful” experiences with the mobile advertising efforts. Just over half (53%) said their mobile campaigns were “somewhat successful.”