Download PDF

Kmart Begins Creative-Agency Pitch

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...
Post Views 0

According to Kantar, at least $170 million in domestic measured media is devoted to the brand. The company spent $1.69 billion on U.S. advertising in 2011, the last full year for which figures are available. The creative search comes after lengthy media review that ended less than three months ago.

Read the full article here:
Kmart Begins Creative-Agency Pitch

Kmart Begins Creative-Agency Pitch by
Authored by: Harrison Barnes