Burson-Marsteller Appoints Regional Managing Director

Burson-Marsteller, a global public relations and communications consultancy, has appointed Christine Jones as regional managing director for Asia-Pacific.

 Jones is a senior communications executive with 25 years of experience working in several markets including Australia, Europe and Asia. A recognized expert in pharmaceuticals, consumer health, consumer goods, as well as issues and crisis management, Jones has successfully managed businesses through both periods of economic expansion and recession. She will report to Asia-Pacific President & CEO Bob Pickard and will be based in Australia.

As Regional Managing Director, Jones will be responsible for driving strategic business development in Asia-Pacific. She will work with teams across the firm’s 19-office region to help expand existing client relationships and build new business. She will be a regional board member supporting the senior leadership team.

“Christine’s return to Burson-Marsteller is emblematic of our firm’s rising fortunes in Asia,” said Pickard. “She has an outstanding track record building teams and businesses. Her expertise in pharmaceuticals will be invaluable as healthcare is our number one target growth sector in Asia and an area in which Burson-Marsteller has significant strength in the region and globally.”

Jones previously worked with Burson-Marsteller as Market Leader for Singapore from 2004 to 2007. In that capacity, she was credited with delivering 40 percent revenue growth and returning the company to the top of the agency rankings in Singapore as voted by Marketing Magazine.

Burson-Marsteller was established in 1953. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising and web-related services. The firm’s network consists of 70 offices and 60 affiliate offices, together operating in 85 countries across six continents.