Defending Native Ads: Buzzfeed Calls Scale the Wrong Question

Just on the heels of the holiday season, Sony’s PlayStation brand is looking for ad help. The marketer is in the midst of two review processes, one for media and one for creative duties, according to industry executives. The pitch process encompasses ad duties for both the U.S. and Canadian markets. Interpublic Group of Cos.’ Deutsch in Los Angeles is the incumbent on PlayStation. Havas Worldwide’s Chicago office, which began working with the brand in 2011 after picking up customer-relationship marketing duties, is not impacted by the pitch.  

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Defending Native Ads: Buzzfeed Calls Scale the Wrong Question