CBS Corp. To Launch EcoAd Programs

CBS Corp. is launching a new initiative it is calling EcoAd.

The EcoAd program is an innovative form of advertising in which marketers purchasing ad packages will commit 10% of revenue to pro-environmental causes.

Marketers will display a green-leaf logo on their televised, interactive and outdoor ads, as well as an audio identifier for radio ads.

President and founder of EcoMedia, Paul Polizzotto, had this this to say: “Anyone can sell media and sprinkle a few dollars on environmental improvements and call it ‘green media.’

Chevrolet in Texas has purchased a sponsorship in the Dallas region that will utilize the normal array of advertising along with the green-leaf identifier.,