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Starbucks To Sell Yogurt in 2014

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starbucksFor a college grad with nowhere else to go and nothing better to do, working at Starbucks isn’t horrible. Job seekers could do worse. After all, many of your coworkers will be college grads as well, especially consisting of those oh-so-interesting people who chose passion over money when they majored in art-history, English literature, philosophy, and so forth. Also, they give benefits for part-timers. The hip coffee center also offers free beverages to workers – one every two hours, but who’s keeping track? Meanwhile, the company struggles to compete with the likes of McDonald’s who invented a disgusting latte to compete with Starbucks, and Dunkin Donuts, which now makes more money off their beverages than their donuts.

They try to keep their edge by moving into new markets, and the latest is co-creating a new Greek yogurt parfait with the help of Danone, the owners of Dannon yogurt. The parfait, being Greek, has had the excess whey removed, making it thicker and higher in protein: it’s the latest in fad diets and is catching on a bit. CEO Howard Schultz plans on making Starbucks be associated with health food.

“Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings,” said Schultz in statement. Hopefully for him their gambit will work better than their breakfast sandwich strategy, which they almost discontinued halfway through, when they accidentally grew too big to sustain themselves and had to close down some stores, about 5 years ago. For somebody looking for part time work that adds benefits and offers a range of interesting people to work with, its a good job.

Starbucks To Sell Yogurt in 2014 by
Authored by: Andrew Ostler

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