CareerSource Capital Region is the new brand of the former Workforce Plus office in Tallahassee, according to The Tallahassee Democrat. This is part of a change across the state for all of the office of Workforce Florida.
It took 15 months to develop the brand and the new brand identifies the programs and assistance offered by the offices much better than the old brand. Services offered are for people seeking jobs and those who are looking to further their careers.
The chair of the CareerSource board of directors, George Banks, said that those seeking a job will find that the website is easier to navigate.
“My colleagues in the other workforce regions are also changing to CareerSource. It gives us an identity that as we reach out to businesses, as we continue the hard work that you do every day with your current clients, we are able to provide more services and be recognized for the depth in the items that we do and accomplish,” Banks said. Banks was speaking at the kickoff event in Tallahassee on Tuesday for the new brand.
The new brand comes from a collaboration across the state that involved 27 focus groups in 10 cities. There were surveys sent out to job seekers, employers and workers as well. A market test helped chose the new name and logo for the brand. According to state officials, 1,500 residents of Florida took part in the brand development. This included leaders from all 24 regional workforce boards.
“Establishing a unified workforce system brand creates an improved connection for Florida’s job seekers and businesses,” Jesse Panuccio, the executive director of the Florida Department of Economic Opportunity, said in a statement. “The new logo and single, statewide brand shows that Florida is open for business and is committed to promoting and strengthening our qualified and talented workforce.”
The CEO of CareerSource Capital Region, Jim McShane, said that the change in brands is a new opportunity for the company to begin anew in the state of Florida.
McShane said that branding “is really about getting an identity out there, and having a unified identity is really going to help more people understand what we do and how we do it every day.”
The counties of Gadsden, Leon and Wakulla are covered by CareerSource Capital Region. More than 4,000 people use the company’s services each month.
“We are serving people that are looking for jobs, as well as our employers, and our goal is really to do a better job and improve our services as we go along,” McShane said.CareerSource Employment Office Opens in Tallahassee by Jim Vassallo